News Feature

LA Moto Icons to judge new builder show on Esquire Network



July 20, 2016 | Rahoul Ghose

Two local moto icons will hit the small screen as judges on a new custom motorcycle building competition series airing on Esquire Network this fall.

Long Beach, CA-born RSD founder, designer, builder and acclaimed road racer Roland Sands, and Venice, CA based Michael “Woolie” Woolaway – US Director of Motorcycle Design for Deus Ex Machina – will join Alan Stulberg, co-founder and chief designer of Austin, Texas’s Revival Cycles and the Handbuilt Motorcycle Show, on the expert judging panel evaluating team builds on Wrench Against the Machine, billed as “the toughest motorcycle build competition in the country.”

Each hour-long, self-contained episode will feature new teams and new motorcycle build challenges as contestants will be tasked with building everything from café racers to choppers, bobbers and beyond.

“It’s a competition series that showcases the very best builders in the world and celebrates their craftsmanship, design skills, and ingenuity,” said Matt Hanna, Executive Vice President of Original Programming for Esquire Network. “What these teams can accomplish with these bikes is pretty badass. We’re thrilled to be in this world and think our guys are going to love it.”

Each episode pits two teams in a head-to-head battle, with only three days and $3,000 to transform basic stock motorcycles into rowdy, riding, works of art.




The show’s concept hails back to shows like the Thom Beers-inspired Biker Build-Off series in the ‘90s – which featured the likes of chopper giants Indian Larry, Billy Lane, Paul Yaffe and Shinya Kimura over its seven-year run, and beget a host of build series docu-dramas, including Craig Piligian's American Chopper.

With the recent demise of shows such as Café Racer, later renamed Naked Speed, and the market for motorcycle purchases slowly growing, the time seems right for a new moto series featuring current industry names. Esquire Network has reinvented the wheel several times since its inception three years ago with gritty programs like the food competition-based Knife Fight, the documentary series Friday Night Tykes, and How I Rock It, which even featured a segment on the Venice Vintage Motorcycle Club.

Wrench Against the Machine will be hosted by motorcycle aficionados, Brian Schaffran -- owner of Cleveland, Ohio‘s DIY Skidmark Garage -- and Dani Pajak, who owns Cleveland's Disowned Customs. Teams will hail from throughout the country and compete for the hailed ‘Wrench’ award.

The new series is produced by Coolfire Studios with Jeff Keane, David Johnson, Steve Luebbert, Adam Vetri, Tim Breitbach and Aaron Bowden serving as executive producers.

More details about the show will be released closer to the series' fall debut on Esquire Network, Nov. 15 (9/8c).

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