News Feature

Outlier’s Guild MKII going bigger and better



February 27, 2018 | Rahoul Ghose

outlier's guild moto show 2017 | mike luci

Outlier (definition)

Any person or thing that lies, dwells, exists, etc. away from the main body or expected place; specif.,

1) a person who resides away from his place of work or business
2) a person who is excluded, or excludes himself, from some group; outsider

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The second coming of Los Angeles’ Outlier’s Guild Moto Show hits DTLA March 31 sporting a new venue, new bikes, new art installations and a soon-to-be announced entertainment lineup.

For those who didn’t get the opportunity to see the inaugural show last year, the concept is the brainchild of bike builder Jay LaRossa of Lossa Engineering, a high-end motorcycle show done up LA-style and highlighting some of the most exciting builders in the country in a gallery-themed setting featuring bikes, moto art & photography, and a selection of boutique vendors.

We got a chance to talk to LaRossa this week about what to expect this year.

outlier's guild moto show 2017 | mike luci
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  This year’s show will take place at a new location not too far from The Container Yard at a venue called 6th Anderson, also in DTLA. It’s indeed a larger space, but one that we’ll be able to maximize in order to create an amazing show experience.  

-- Jay LaRossa
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So, going into The Outlier’s Guild sophomore show, what did you learn from Year 1, and what changes, additions, etc., will we see this March?

I think with each show we are going to learn something new no matter what, but we took away a lot of knowledge from our first show and hope to elevate things for this event. Our goal is to share our vision for the show and create a unique experience for all of our guests. This year we plan on creating a never-before-seen marketplace for our sponsors to show off their goods, a larger art exhibit featuring new installations, and of course some of the best bikes around.

In the past you’ve said the show is not about awards, but more of an enthusiasts' gathering, raised to the next level. You also were very particular in keeping the show free for visitors. Are you sticking with those philosophies?

The show is still about celebrating the art of bike building and the culture surrounding it. In order for us to continue to raise the bar and put on the show we want without going broke -- production costs will rise and with that -- we have no choice but to charge a nominal admission fee for visitors. However, we feel the event will be well worth the small admission charge and we’re still not going to charge for builders to showcase their bikes.

How many bikes were displayed in 2017 and what was the approximate attendance?

About 100 bikes were displayed last year (we also had light rain the early morning of our event, which may have deterred some bikes from showing) and over 3,500 attendees. This year we will definitely have a larger number of bikes on display.

I’ve heard the event space for 2018 will be sizably bigger and that you’ve moved from The Container Yard to a new venue in DTLA?

This year’s show will take place at a new location not too far from The Container Yard at a venue called 6th Anderson, also in DTLA. It’s indeed a larger space, but one that we’ll be able to maximize in order to create an amazing show experience.

Any builders’ you can name-drop that will be bringing bikes? Any debuts?

A lot of the same builders we featured last year are coming back with new bikes for this year. We have a few new builders that are showing bikes like Maxwell Hazan, Monnom Customs, Steady Garage, Zanutto Engineering, Evan from Iron Cobras, Duane Ballard and Ian Halcott from Twin Line, to name a few. Plus, we have many amazing builders that just registered on our site this year. The bikes at this year’s show will be all top notch!

outlier's guild moto show 2017 | mike luci
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  There are builders coming out of the woodworks building highly detailed handmade bikes. Builder’s fabrication skills are off the charts with handmade bodywork, frames, parts and even engine pieces. All next level stuff! I see more useful purpose-built bikes coming out now … none of them really fit into a single category.  

-- Jay LaRossa
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I also heard you were at the ONE Show in Portland this month. How would you best describe the differences between that show and the OG? Did you have a favorite bike there and if so what was it and who built it? What made it stick out for you?

It won’t be as cold or have any possibility of snowing! I had a few favorite bikes … Jack Burrows’ 1960 HD was probably my No. 1 favorite though. Almost a tie for first was Mark Atkinson’s 1974 Bulltaco. Both were super-detailed, amazing machines!

Where do you see the build scene going in the coming years in terms of trends, bike styles, etc.

There are builders coming out of the woodworks building highly detailed handmade bikes. Builder’s fabrication skills are off the charts with handmade bodywork, frames, parts and even engine pieces. All next level stuff! I see more useful purpose-built bikes coming out now … none of them really fit into a single category.

A big part of Year 1 was the art installations, which Roland Sands was involved with. Who do you have procuring that side of the event this year and can you name some of the artists who will be shown? How are they selected?

One of our partners, John Pangilinan, will be curating that side of things again this year. John has an extensive network of artists that he will be pulling from to showcase their work. Without giving anything away too soon, the artists chosen are friends. Some are artists that have reached out, and others artists we admire and we have reached out to them. Roland did have an amazing art installation in our art hall and will have something new again this year alongside our other artists.

Tell us a bit about all of your partners in the OG and what they look after in terms of the setup and organization.

Our team consists of three other partners, with each bringing a valuable piece to making this show a success. Stan Chen comes from 18 years in the automotive events and sponsorship industry and handles our show operations. Ralph Holguin is the owner of RMD Group which is a full experiential design house that handles the overall production of the show. John Pangilinan has a PR, marketing, and event background with automotive, motorsports, and lifestyle. And I am the bike guy. We all wear various hats to help make this show as successful as possible.

roland sands art display, outlier's guild moto show 2017 | mike luci
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  Putting this entire show on is an enormous task. We each have full-time day jobs and finding the extra time to make this work can be overwhelming at times. But at the end of the day we just want to do our best, have some fun, and contribute to the motorcycling community in a positive way.   

-- Jay LaRossa
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What vendors do you have planned for this year? Entertainment? Food?

We’ve been fortunate enough to have the support of some of last year’s sponsors like Bell Helmets, Beringer Brakes, Roland Sands Designs, Royal Enfield, Meguiar’s and WD-40. We’ve added new high level brands such as Rizoma, REV’IT, and others. We definitely plan on having more entertainment this time around, which we are in the process of finalizing. And we will have plenty of food vendors at this event.

What’s been your biggest task in getting this year’s show ready?

Putting this entire show on is an enormous task. We each have full time day jobs and finding the extra time to make this work can be overwhelming at times. But at the end of the day we just want to do our best, have some fun, and contribute to the motorcycling community in a positive way.

Finally, will you be displaying any recent builds of your own at the OG? If so, tell us a bit about them.

No, nothing built recently. But, one of our sponsors, Rizoma is going to display my (Triumph) Thruxton R in their booth … It was at the show last year but I changed a few things on it. I will, however, have a motorcycle art piece I made in the artist section.
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The Outlier’s Guild Moto Show hits DTLA Saturday, March 31 with an enviable selection of top bike builds on display. For more information visit the event’s official website at: ogmotoshow.com.

Bike registration: ogmotoshow.com./bike-registration-2018/

For sponsorship, vendor and media inquiries please email: info@ogmotoshow.com.

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