February 28, 2017 | Rahoul Ghose
Any person or thing that lies, dwells, exists, etc. away from the main body or expected place; specif.,
1) a person who resides away from his place of work or business
2) a person who is excluded, or excludes himself, from some group; outsider
It’s been a long time coming for the City of Angels; while Portland, OR, Austin, TX and Brooklyn, NY have become meccas for custom bike events hosting the likes of the One Moto Show, the Handbuilt Show and the Brooklyn Invitational, Los Angeles – which epitomizes the biker lifestyle for many throughout the US – has sadly been remiss on that side of the scene … until now.
Leading a new local effort is Lossa Engineering owner, past Deus Biker Build-off Venice winner and recent contestant on the show Wrench Against the Machine, Jay LaRossa.
“I have been to The One Show for the past four years … it is such a great show, and every time I am there I ask myself, why do we not have a show like this in our hometown?” LaRossa says. “There are so many top notch builders right here in So Cal ... it just makes sense.”
The upcoming inaugural Outlier’s Guild Moto Show, set for May 6 at The Container Yard in DTLA, is at heart a bike show that will feature 50 to 60 of the best builders in the city on the main showroom floor.
“Ten to 15 will be invited builders, selected on the basis of who we think are building the best of the best in the business,” says LaRossa, whose partners in the endeavor include 20-year automotive industry veteran Stan Chen, PR professional John Pangilinan and RMD Group owner Ralph Holguin.
“The remaining 30-40 spaces will be based on the quality of (entries') builds. This is a custom bike show and we want Vintage or Modern Classics and Full Custom motorcycles to be here. Our show is not really for historic recreation builders, factory style racers or stock restorations. I'm inviting builders who are building custom one-off bikes.”
The partners cover a wide gamut of skills: Chen handles events and sponsorships for a major tire manufacturer; Pangilinan has 12 years PR experience with automotive, fashion, sportswear and other influential media partners; and Holguin’s RMD Group specializes in design and fabrication work for trade shows and Fortune 500 companies. They will be handling the custom bike displays, booths and overall production builds for the show.
-- Jay LaRossa, OG Moto Show
Pre-registration for entrants has already started online off the event’s official website, OGMotoShow.com.
While LaRossa admits organizers are not trying to reinvent the builders’ show ‘wheel’, so to speak, the OG Moto event will be an experience unique to the host city … LA.
“Our goal is to bring high production value for our bikes, attendees and sponsors to make it one of the premier shows to attend each year,” he says. “We are (creating) experiences within our show in three different areas at the venue. We hooked up with Roland Sands to bring in a different element besides the bike show portion, which we'll be announcing soon. We'll also have an amazing art installation featuring work from well know street artists and photographers.”
“Each invited bike will sit on a fully custom built stand that will hold the bike in the upright position with the kickstand up since we want each bike to be showcased properly. The key for our show is to make sure the bikes are placed in photo friendly angles with proper lighting.”
Sponsors and vendors will be housed at the main entrance with each booth pre-built to keep a professional and uniform look. On the Friday night -- May 5 – the OG Show will host a VIP event for media and invited builders, while on Saturday, May 6, the show will be free and open to the public.
“They'll get to enjoy beautiful bikes, art, music, food and alcohol,” LaRossa says.
Organizers are still confirming the completed list of sponsors, but the grouping will be a “mix of endemic bike brands and lifestyle brands that include Honda, Roland Sands Design, Bell Helmets, WD-40, Meguires, Quarter Lane Barber Shop, Capsule Wallets and other amazing companies.”
Name and location were also heavy considerations for the new event.
-- Jay LaRossa, OG Moto Show
The venue – The Container Yard at 800 E 4th Street – has a distinctly Downtown LA vibe to it, LaRossa says, adding his partner Chen has been friends with the location’s owner for a while and has seen the building and area develop over the years.
“It is large enough to grow with us so this will definitely be our home for the Outlier's Guild Moto Show.”
The show’s name was also Chen’s inspiration.
“An outlier is a person or thing that differs from all others of a group and guild has a medieval association with craftsmen. So, essentially, it is a group of unique and original craftsmen. OG Moto Show also has a nice ring to it,” LaRossa says.
As an added bonus, the web address – OGMotoShow.com – and the social media handles were available.
While LaRossa, himself has competed for years as a builder, with both bikes and automobiles (you might even remember him from the first season of Jesse James' series Monster Garage), he won’t be vying for one of the coveted invitational spots at the OG Moto Show.
“I am the least competitive person ... and the show isn't a competition with awards, but rather more of an enthusiast gathering. I want to be completely disassociated from this show with Lossa Engineering. It needs to stand strong on its own,” he says. “But I might just bring some bikes as filler material … ha ha.”
“(Ultimately), we just (want to) to put on the best local show we can. We want to give back to the moto community and want people to look forward to our show each year.”
For more information on the OG Moto Show visit the event online at OGMotoShow.com.
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So happy you put this show together Jay! Really looking forward to it!Marc Cervantes